{"id":4812,"date":"2021-06-01T15:59:45","date_gmt":"2021-06-01T13:59:45","guid":{"rendered":"https:\/\/www.digicimes.com\/sea-agency-definition-and-operation\/"},"modified":"2025-06-16T14:26:03","modified_gmt":"2025-06-16T12:26:03","slug":"ads","status":"publish","type":"page","link":"https:\/\/www.digicimes.com\/en\/ads\/","title":{"rendered":"SEA Agency: Definition and Operation"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-background-dim eplus-OyFwjj\" style=\"min-height:250px;aspect-ratio:unset;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1300\" height=\"926\" class=\"wp-block-cover__image-background wp-image-1572\" alt=\"\" src=\"https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/06\/webm.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/06\/webm.jpg 1300w, https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/06\/webm-300x214.jpg 300w, https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/06\/webm-1024x729.jpg 1024w, https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/06\/webm-768x547.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-center eplus-zyA0a7 wp-block-heading\"><span class=\"has-inline-color has-nv-site-bg-color\">SEA Agency: Google Ads Optimization in Haute Savoie<\/span><\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"eplus-2sMJ69\"><\/p>\n<\/div><\/div>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer eplus-m5fkKX\"><\/div>\n\n<p class=\"eplus-6Nnn9P\">To ensure your visibility, most companies choose a<strong> <\/strong>generalist digital agency for the creation of their website. The services of 360\u00b0 digital agencies include communication, graphic design, or website development. In terms of traffic acquisition, these web agencies are not necessarily experts in the Google Ads program (formerly Adwords). If increasing visits is a major challenge for your company, you can consider selecting <strong>an SEA agency<\/strong>. Digic\u00eemes explains how to choose your provider for <strong>paid search management<\/strong>.     <\/p>\n\n<h2 class=\"eplus-KIY6E9 wp-block-heading\">What is the Role of an SEA Agency? <\/h2>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile eplus-NTL5J3\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"902\" src=\"https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/04\/SERP-SEO-SEA-1024x902.jpg\" alt=\"Google Search Results\" class=\"wp-image-1244 size-full\" srcset=\"https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/04\/SERP-SEO-SEA-1024x902.jpg 1024w, https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/04\/SERP-SEO-SEA-300x264.jpg 300w, https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/04\/SERP-SEO-SEA-768x676.jpg 768w, https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/04\/SERP-SEO-SEA.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"eplus-7Skycj has-normal-font-size\">Like natural referencing (SEO), <strong>sponsored links from <a href=\"https:\/\/www.digicimes.com\/definitions-du-digital\/sea\/\">SEA<\/a> improve the visibility<\/strong> of your website on the SERP. The goal is to attract more visitors and convert them into potential customers.  <\/p>\n\n\n\n<p class=\"eplus-XcNnrC has-normal-font-size\">The objective is to place your ads in the top positions for specific keywords. <strong>The creation of ads and targeting is done on platforms like Google Ads.<\/strong> The principle is simple, imagine you&#8217;re searching for \u201cLaptop\u201d on Google. At the top of the first page, Shopping ads will be displayed (Photos with products and prices) and text ads. In the adjacent image, SEA results are represented in red.  <\/p>\n<\/div><\/div>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer eplus-8tXrpu\"><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center eplus-XKIiAs is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button eplus-j9JwhN is-style-primary\"><a class=\"wp-block-button__link has-nv-site-bg-color has-nv-c-2-background-color has-text-color has-background\" href=\"https:\/\/www.digicimes.com\/lp-ads\/\">REQUEST A QUOTE FOR GOOGLE ADS MANAGEMENT<\/a><\/div>\n<\/div>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer eplus-8tXrpu\"><\/div>\n\n<p class=\"eplus-z1KbxO\">With the Google Ads program, you can <strong>quickly increase visits to your website<\/strong>. However, Google advertising can represent a very large budget and the operation is complex. This is why it is recommended to choose a <strong>Google Ads consultant<\/strong> or <strong>an SEA agency<\/strong>. Digic\u00eemes offers to analyze your Google Ads campaigns to <strong>position you on profitable keywords<\/strong>.    <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer eplus-8tXrpu\"><\/div>\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/10\/Prisme-SEA.jpg\" alt=\"SEA Agency Expertise\" class=\"wp-image-1949\" srcset=\"https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/10\/Prisme-SEA.jpg 600w, https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/10\/Prisme-SEA-300x175.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption><em>An SEA agency must have a broad field of expertise: Google Ads \/ landing page construction \/ tracking and Analytics&#8230; <\/em><\/figcaption><\/figure><\/div>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer eplus-uqliXS\"><\/div>\n\n<h2 class=\"eplus-nkD4aa wp-block-heading\">Which is the Best SEA Agency? <\/h2>\n\n<p class=\"eplus-cOrXbd\">To get results, it&#8217;s important to choose a serious and reliable Adwords agency. <\/p>\n\n<ul class=\"eplus-i2mzcK wp-block-list\"><li>The best Google Ads Agency employs <strong>senior consultants<\/strong>. You should verify the experience and skills of your account manager. Some providers entrust Google Ads campaign management to interns or junior profiles. The results are often insufficient.   <\/li><li>The best SEA Agency must <strong>master tracking<\/strong>. If conversion tracking is poorly configured, the algorithm won&#8217;t be able to optimize results. <\/li><li>The best SEA Agency must <strong>understand your business<\/strong>.<\/li><li>A good Google Ads agency must be <strong>performance-oriented<\/strong>. The goal should be to achieve maximum sales or leads. Optimizations should therefore focus on the most important campaigns to get the maximum results.  <\/li><li>A Google Ads expert must also be a \u201c<strong>business partner<\/strong>\u201d. The impact of SEA can be major for your company. Your provider must therefore carry out a comprehensive approach: integration of leads into the CRM \/ contact processing \/ Strategic vision&#8230;  <\/li><\/ul>\n\n<h2 class=\"eplus-MDxWqV wp-block-heading\">What&#8217;s the Difference between SEO and SEA?<\/h2>\n\n<p class=\"eplus-S4TevX\">These two web referencing techniques work quite differently. To reach the top positions of a search with SEO, you need to focus on optimizing your site, its popularity, and creating attractive content.  <\/p>\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><\/th><th>SEO<\/th><th>SEA<\/th><\/tr><\/thead><tbody><tr><td>Results<\/td><td>Long Term<\/td><td>Short Term<\/td><\/tr><tr><td>Key Success Factors<\/td><td>Content &#8211; Site Popularity &#8211; Technique<\/td><td>Ads Expertise &#8211; Landing Page &#8211; Tracking<\/td><\/tr><tr><td>Targeting <\/td><td>Content according to Persona <\/td><td>Geographic targeting &#8211; audience &#8211; demographic &#8211; Interests&#8230;<\/td><\/tr><tr><td>Budget <\/td><td>+ or ++ <\/td><td>+++ <\/td><\/tr><\/tbody><\/table><figcaption>Comparison table between Organic and Paid Search <\/figcaption><\/figure>\n\n<p class=\"eplus-qxDwae\">With SEA, you have the ability to select your keywords and products and <strong>place bids.<\/strong> Google will then rank the results based on the relevance of the ad or the maximum bid. <\/p>\n\n<p class=\"eplus-gw9IpT\">If you want to <strong>gain visibility quickly<\/strong>, SEA is the best solution. For the search network, the process to set up your Adwords account is as follows: <\/p>\n\n<ul class=\"eplus-ahsgmu wp-block-list\"><li>Select your target keywords (most searched queries, search intentions&#8230;)<\/li><li>Implement geographic targeting (on a city, region, country&#8230;)<\/li><li>Specify audiences (target audience, interests&#8230;)<\/li><li>Define a maximum budget (based on your financial capacity, expected ROI&#8230;)<\/li><\/ul>\n\n<p class=\"eplus-z3cAY3\">To optimize expenses as much as possible, hiring an <strong><a href=\"https:\/\/www.digicimes.com\/agence-google-ads\/\">Adwords consultant<\/a><\/strong> is generally recommended. <\/p>\n\n<p class=\"eplus-Iw23CG\"><\/p>\n\n<div class=\"wp-block-image eplus-DqATXQ\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/09\/appareil.jpg\" alt=\"Google Ads ad on mobile\" class=\"wp-image-1873\" width=\"500\" srcset=\"https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/09\/appareil.jpg 800w, https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/09\/appareil-300x281.jpg 300w, https:\/\/www.digicimes.com\/wp-content\/uploads\/2021\/09\/appareil-768x718.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n<h2 class=\"eplus-pojl86 wp-block-heading\">Why Hire a SEA Agency?<\/h2>\n\n<p class=\"eplus-2wiiVk\">You will increase your visibility by opting for paid search. If you want to invest in SEA, you need to fully master how Google Ads works. Otherwise, you will waste your money. Google will consume your budget and you won&#8217;t get results.    <\/p>\n\n<p class=\"eplus-2wiiVk\">If you&#8217;re not a Google Ads specialist, the risks of errors are significant: <\/p>\n\n<ul class=\"eplus-8GyhWo wp-block-list\"><li><strong>Poor geographic targeting<\/strong>: your ads are shown all over France while you&#8217;re only present in Haute Savoie.<\/li><li><strong>Keyword selection<\/strong>: Keywords are too generic. They don&#8217;t represent purchase intent. The targeting is too broad and you appear for irrelevant search terms.  <\/li><li><strong>Conversion tracking<\/strong>: Many accounts have poor conversion setup. Yet this is crucial for calculating Return on Investment. <\/li><\/ul>\n\n<p class=\"eplus-2wiiVk\"> <\/p>\n\n<p class=\"eplus-8uPNhE\">With <strong>a SEA digital agency<\/strong>, you&#8217;ll save time (and money). All the expertise will be used to prepare the best ads for you and boost your website&#8217;s visibility. The job of a SEA consultant is to configure <strong>Google Ads campaigns<\/strong> but also to optimize results. To do this, the provider must leverage numerous factors: selecting relevant keywords, excluding certain terms, managing quality scores, analyzing the performance of each ad. To have a relevant \u201cmessage match\u201d, the SEA agency should also assist you in creating effective <strong>landing pages<\/strong>.     <\/p>\n\n<p class=\"eplus-eMOvin\"><strong>Choosing a SEA consultant<\/strong> may represent a risk for some. To secure these clients, Digic\u00eemes can offer you a \u201cwin-win\u201d performance-based service. The operation is simple. Digic\u00eemes will bill based on campaign performance.    <\/p>\n\n<ul class=\"eplus-kw8ZHl wp-block-list\"><li>Are you an e-commerce business? A commission will be charged on the revenue generated by Adwords. <\/li><li>Are you a craftsman looking for appointments? The remuneration will be based on each contact generated by Google Ads. <\/li><\/ul>\n\n<h2 class=\"eplus-BvbNEN wp-block-heading\">What is the Rate for a SEA Agency? <\/h2>\n\n<p class=\"eplus-mb3RvQ\">For Google Ads account optimization, there are several remuneration models. <\/p>\n\n<ul class=\"eplus-bfMLzg wp-block-list\"><li><strong>Monthly fee<\/strong>: Each month, the Google Ads agency charges you a fixed fee.<\/li><li><strong>Percentage-based<\/strong>. The provider&#8217;s remuneration is a percentage of the expenses invested in Adwords. It&#8217;s possible to have a degressive rate. Example: 15% for + 4000 \u20ac \/ 10% for +5000 \u20ac&#8230;   <\/li><li><strong>Performance-based<\/strong>: This solution allows for a win-win relationship. The SEA agency is invested in the results. Example: commission of X\u20ac per generated lead or x% of revenue generated by Google Ads.  <\/li><\/ul>\n\n<p class=\"eplus-10nflA\">Do you still have questions about optimizing your performance on Google Ads? You can contact Digic\u00eemes for more information.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>To ensure your visibility, most companies choose a generalist digital agency for the creation of their website. The services of 360\u00b0 digital agencies include communication, graphic design, or website development. In terms of traffic acquisition, these web agencies are not necessarily experts in the Google Ads program (formerly Adwords). If increasing visits is a major&hellip;&nbsp;<a href=\"https:\/\/www.digicimes.com\/en\/ads\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">SEA Agency: Definition and Operation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Google Ads Agency Annecy: Choosing an SEA Agency","_seopress_titles_desc":"Google Ads Optimization Requires Real Expertise. 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